Digital Media · Creative Strategy · Marketing & Communications
01 — Profile
A media and communication creator connecting organisations with diverse audiences through short video, social strategy, visual design and emerging creative technology.
Currently completing a Bachelor of Communication (Journalism & Communication) at UNSW, I combine editorial thinking with hands-on production. My work moves from research and scripting to shooting, editing, publishing and performance analysis—across English and Chinese-language platforms.
02 — Capabilities
Cross-platform content planning, audience understanding, trend research and performance-led optimisation.
Short-form video, editing, scripting, mobile-first storytelling, visual pacing and social-first creative.
Performance analysis, social metrics, Tableau dashboards, Excel analysis and insight-led recommendations.
UX/UI, interactive narrative, game systems, VR, generative AI and experimental digital experiences.
Qualitative research, interviewing, cross-cultural communication, reporting and translating complex ideas for diverse audiences.
Cross-functional collaboration, project tracking, live event support, stakeholder communication and fast-paced delivery.
03 — Selected impact
Developed two audience-focused travel stories using practical hooks, saveable information and platform-native visual pacing. One post generated 40K+ organic views; a second reached 21K+ views and 1K+ likes.
Produced and edited a story-led vertical travel video using Adobe Premiere Pro and CapCut. Platform-aware pacing, mobile framing and a clear destination narrative helped the video reach 24K+ TikTok views.
Managed HKUSPACE Rednote and WeChat content across publishing schedules, event copy, poster design, filming and short-video editing. I adapted practical student guides for each platform—including turning an image-heavy food guide into video—and helped increase event participation by more than 30%.
05 — Experience
Western Sydney Startup Hub · Spacecubed
Content planning, short-form video, event photography and founder-story coverage across Instagram, LinkedIn and Facebook.
Zero Emissions Research and Initiatives
Cross-national sustainability research, database quality, comparative reporting and responsible generative-AI production.
Travel & Lifestyle
Platform-aware storytelling with measurable organic reach across Rednote and TikTok.
HKUSPACE
Managed institutional Rednote and WeChat publishing, community engagement and performance-led content schedules.
Cangzhou Lingyun Culture Communication
Scriptwriting, character dialogue, narrative development and creative collaboration through final production.
UNSW Sydney · WAM 76.33
HKUSPACE · Media, Cultural & Creative Studies · GPA 3.61/4
06 — Data, Research & Insights
Transforming operational data, cross-market research and audience behaviour into clear, actionable insights.
Daikibo Factory Seiko showed the highest volume of unhealthy machine status; filtering the view isolated laser welders as the dominant device category.
Portfolio reconstruction based on completed Deloitte Australia Data Analytics Job Simulation materials.
China and global sustainability models
Compare, classify and identify patterns
Translate evidence into structured insights
Structure findings and action pathways
Investigated ecological restoration and sustainable-livelihood models across desertification control, photovoltaics, circular economy, COP30 outcomes and Hainan's green-development pathways.
Produced structured research reports and concise summaries to support project evaluation, planning and organisational decision-making.
Short-form, mobile-first narrative
Organic reach on a single video
The result suggested concise, mobile-first storytelling fit audience behaviour on the platform.
Use performance signals to guide future content choices.
Demonstrates an ability to connect creative execution with measurable audience behaviour—not simply publish content.
Capability map
Clean, classify and compare data.
Identify patterns and performance differences.
Translate complexity into clear visual stories.
Turn insight into the next practical action.
07 — Selected Projects · AI Moving Image
Three creator-led experiments spanning concept development, prompting, generation and post-production. Select a film to play with sound.
I transformed substantial research from ZERI's Blue Economy Database into short, accessible AI-assisted stories designed to build public awareness of sustainable innovation. Each case was developed as a distinct visual world, using an anthology-style approach inspired by the creative freedom of Love, Death + Robots.
My production workflow combined case research and factual review with beginning–conflict–solution–insight script structures, prompt development, AI image and video generation, voiceover production, editing, subtitles and copyright-aware music selection. The project prioritised emotional clarity and narrative coherence: story first, technology second.
A visual essay reframing the 60+ million tonnes of electronic waste generated each year as an urban resource. The story moves from the damage of extraction to robotic recovery, circular manufacturing and a greener city—revealing that tomorrow’s mines may already exist in our homes, offices and recycling centres.
Slow push through an e-waste landfill establishes scale and urgency.
Macro circuit-board details glow into a mine-versus-city visual contrast.
Fast-cut robotic sorting leads into recycled metals becoming a new phone.
A green smart city resolves into an Earth formed from electronic circuits.
This story follows Father Godfrey Nzamujo’s work in Benin, where slaughterhouse waste becomes low-cost maggot protein for fish and quail feed. It also introduces the medical potential of maggot enzymes, showing how one circular system can reduce waste, support wound treatment and create local economic value.
Desaturated slaughterhouse waste and smoke create a stark problem statement.
Warm African sunrise, wooden trays and macro time-lapse reveal the circular system.
Molecular enzyme animation transitions into an abstract healing comparison.
Feed, medical gel and women at work culminate in a butterfly transformation.
Selected Project · AI Case Study
Set in Colombia’s degraded savanna, this story follows Paolo Lugari and Las Gaviotas as pine regeneration becomes a living energy system. Resin is purified into turpentine fuel while restored forest also supports clean water, employment and carbon value: not burning forests into fuel, but growing the fuel.
A rusty tanker crosses degraded savanna before a close portrait introduces Paolo.
A monochrome 1947 Honda workshop morphs into a regenerated pine forest.
Water, solar heat and amber resin lead into a four-stage gravity-purification diagram.
Water, jobs, fuel and carbon value resolve in a seedling, clean flame and forest ambience.
An ethical simulation exploring how algorithmic systems transform control into seemingly rational decision-making.
Players join the near-future corporation Perfect Life as decision analysts. Efficiency scores, rankings and promotion rewards encourage increasingly direct interventions—until the player discovers that every “recommendation” is enforced upon a real client.
Play the game Live interactive experience · Desktop recommended · No login required
When control is packaged as rationality, efficiency and help, can people still recognise that they are harming someone?
Inspired by Marina Abramović's Rhythm 0, the project relocates unrestricted power into a contemporary digital system shaped by algorithmic recommendation, platform governance, performance culture and self-optimisation.
Players share the same major events while empathy, awareness, control and obedience accumulate invisibly. Evidence and behavioural tendencies resolve into exposure, promotion or memory-reset endings.
Visible efficiency, completion and ranking metrics reward speed. Hidden ethical variables record what the player is becoming. The real antagonist is not a person, but a reward system capable of reproducing itself.
Recruitment letters, leaderboards, work terminals, social feeds and control rooms reveal information in stages. Cold precision keeps the system credible while the content becomes increasingly unsettling.
The project demonstrates an end-to-end process spanning social research, concept translation, worldbuilding, game mechanics, branching narrative, UX architecture, visual system design and a working web prototype.